Success stories
Enhancing Retail Customer Experience with Microsoft Dynamics 365
Challenge
One of our US retail clients was facing several challenges that were hindering their ability to provide a personalized customer experience and impacting their growth and customer satisfaction. These challenges include inappropriate price optimization, inefficiencies in managing returns and refunds, ineffective email campaigns and cross-selling opportunities, as well as difficulties in addressing operational inefficiencies.
Solution
By implementing Dynamics 365 Customer Insights for a 360-degree customer view and personalized customer journeys.
Deploying the Sales module with AI-driven pricing recommendations for optimized pricing.
Utilizing the Customer Service module of Dynamics 365 for streamlined returns and refunds automation.
Implementing Dynamics 365 Marketing for targeted and personalized campaigns.
Results
Customer satisfaction scores increased by 12%, reaching an all-time high of 90%.
Stockouts reduced by 75%, leading to a 2.5% increase in sales revenue.
Achieved a 5% increase in average order value due to optimized pricing strategies.
Return processing time decreased by 50%, resulting in improved customer satisfaction.
Email campaign click-through rates improved by 3x, leading to increased website traffic and sales conversions.
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Parkar Digital is a digital transformation and software engineering company headquartered in Atlanta, USA, and has engineering teams across India, Singapore, Dubai, and Latin America.