Success stories
Boosting User Engagement by 40% with User-Centric Design & UX
Challenge
Our client, a health and wellness company, sought to develop a mobile app that would act as a comprehensive solution for wellness users.
The goal was to design an app that would streamline onboarding, increase user acquisition, encourage feature adoption, and foster an active community, all while being user-friendly and providing a wide array of features tailored to diverse user needs.
Solution
Modular design: Divided app into distinct sections for fitness, mental well-being, nutrition, and external services.
We collected user preferences, fitness levels, and wellness goals during onboarding to provide tailored content and recommendations.
Enabled in-app booking for classes, workshops, and appointments with wellness professionals, including reminders and calendar syncing.
Results
50%
User-friendly design and UX reduced onboarding time, enabling faster access to personalized content.
35%
Effective design and UX contributed to a growth in new users, expanding the app’s user base.
60%
Intuitive design and UX led to a higher adoption of crucial app features, optimizing users’ wellness journey.
Download the case study here!
Get in touch with us
Parkar Digital is a digital transformation and software engineering company headquartered in Atlanta, USA, and has engineering teams across India, Singapore, Dubai, and Latin America.