Faster Time to Market with Application Development using Parkar NexGen Platform


The last few years have seen companies revolutionizing how technology infrastructure is built and maintained, and how software applications are developed and deployed. These new-age companies have been the early ones to integrate their SDLC (Software Development Lifecycle)  with their IT operations and focus on Continuous Integration and Continuous Delivery (CICD) of small changes, where teams design, integrate, test, deliver, and monitor software changes at speed, real-time and at scale.

Speed up Time to Market of your Applications with Parkar NexGen Platform

Time to Market (TTM) is essentially the time an organization takes to bring a product or a feature in the hands of its users and is often a very critical factor in determining its success. This time includes the time taken for idea generation along with the entire design cycle and development as well as its launch.

When you have better control over the development process, it becomes easier to plan the perfect roll-out for your product. While everyone agrees on the importance of improving time to market, there are still quite a few companies that have not upped their digital landscape. It is digital transformation that’s changing the game for most players out there and those who have understood it, are now looking for ways to empower their developers. The result is enhanced customer engagement and experiences.

Today, businesses face many challenges to speed up the time to market. Some of the common challenges are unplanned product development strategy, low market research, vague approach, waterfall methodology, irregular testing, lack of documentation, etc.

Speed Up your TTM with Parkar NexGen Cloud Platform

No matter which vertical you belong to, you are always on the lookout for app development companies and platforms that ensure profitability, productivity and the fastest time to market. While doing so, it is important for enterprises to solve the pain points of customers and raise their ROI to leapfrog the competition.

For one of the major healthcare providers in the USA, Parkar got engaged in the legacy application modernization to help them respond to the spikes and needed scale.

This leading healthcare organization from the US known for its excellent services and quality care faced the challenge of data management. It had a large scale enterprise network it relied on for providing better services and creating rich user experiences. The expanding network brought along the challenge of monitoring and administering networks, managing traffic issues, and fixing application malfunctions.

Struggling with the legacy system and fragmented data management, the client was in the need of a thoughtful digital transformation to enhance patient care, treatment, day-to-day operations, and governance with innovation and seamless management. It was hard for them to maintain the legacy architecture while using analytics for secure data mining that further helped in collecting smart business insights.

Business Benefits:

  1. Boosted app release time from months to days.
  2. Ensured scalable & hassle-free governance for multiple applications.
  3. Strengthen the API security of the legacy system and third-party interoperability.
  4. Auto-scaled the deployment configuration based on real-time metrics.
  5. Established a seamless connection between physicians and patients with integrated flawless operations.
  6. Simplified and streamlined clinical disruption to offer best-in-class healthcare support.

Business Values:

  1. 40% reduction in time-to-market (TTM)
  2. 20% boost in  productivity
  3. 30% reduction in Total Cost of Ownership (TCO )

One of the ways to have faster TTM, a lot of tech platforms are coming up with low-code support. Low-code is a new software development methodology that facilitates faster delivery of applications and with minimum hand-coding. It is similar to an assembly line to software development. It frees up people by automating the manual tasks and allows them to focus on more essential tasks.

Parkar NexGen Cloud Platform: a low-code Platform

A Gartner report says, “By 2024, three-quarters of large enterprises will be using at least four low-code development tools for both IT application development and citizen development initiatives. By 2024, low-code application development will be responsible for more than 65 percent of application development activity.” predicts the low-code development market will grow to $27.23 billion by 2022, a huge jump from the current $4.32 billion.

Low-code application platforms or LCAP support rapid application development, one-step deployment, execution, and management while ensuring better productivity, reduced time to market and improved business process automation. Moreover, such a platform also enhances user experience phenomenally.

Parkar NexGen Cloud Platform, based on Red Hat OpenShift Platform and Ansible, is the Application development accelerator in-a-box. It’s a variant of Low-code application platform.

How to improve TTM with a strategic application development process?


The key is to have better collaboration between developers and end-users using agile methodologies. There is a huge advantage in doing so. The more you are able to keep end-users engaged in the application development process, the greater would be your chances of staying focused on what the business is meant to achieve. Only when you are able to meet business expectations bang on the very first time, you can reduce your time to market drastically.

Frequent prototyping 

There are specific app prototyping tools that empower developers as well as users to see the look and flow of applications as they are built. With respect to app readiness, this is important and it also ensures user acceptance. So every time a new element is added to the app, users can be given access to it to test drive and comment upon via a working prototype. Any changes required can be incorporated early on before the app is scheduled to move into the production phase.

Appropriate development and testing environments 

It is important for app developers to have dedicated test and development teams. Organizations can provide it by virtualizing their own development and test environments or use a cloud service. Virtualization is often preferred because virtual systems are faster to deploy.

Shared responsibilities 

When you collaborate with end-users they are often prone to walk away from the app development process after they provide their requirements. However, things can be way more streamlined and effective if users are as accountable as developers.

Usability matters 

It is important to maintain a balance between usability and features. While incorporating the best features and functions, usability is sometimes overlooked and may lead to a multitude of data errors. Development teams, therefore, should pay equal attention to usability and technical design.

Standardized routines 

It is critical that there is compatibility between the app and the software being used. The simplest way to achieve this is by standardizing routines so that they can be pulled from a common library for repetitive use.

Quality assurance 

Both technical performance and usability matter and can be best ensured by having quality assurance measures in place.  Inability to ensure optimal app performance leads to a tremendous loss of time in rectification and maintenance. Organizations would rather work on all aspects the very first time and ensure that the app does everything it’s expected to do each and every time.

The right testing 

Failing to check whether the app can handle all the transaction load before pushing it into production can lead to failure and major embarrassment. This can, however, be avoided using regression testing.

Prior training

Both users, as well as support staff, should be properly trained on app features and functionality. The support staff should be trained prior to the app going live so that they are equipped to handle all kinds of queries. On the other hand, user training will ensure a more satisfactory experience and lesser load on the support staff.

Grow with fast time to market via Parkar NexGen Cloud Platform

User-friendly applications are the need of the hour and the fastest way to connect with users worldwide. A modular design structure is what’s preferred but there are several other aspects too that need to be taken into account to ensure that the app is efficient and works well not only towards elevating customer experiences but also the organization’s image in the minds of its customers. Only then would a faster time to market be justified.

At Parkar, we work on a host of things to ensure not just effective app development but also a satisfactory user experience that just gets better with time.

Call us today to explore what we can do to create more synergy and tide over challenges in these very difficult circumstances we are currently going through.

About Parkar Digital

Parkar Digital, a Gold Certified Microsoft Azure partner, provides technology solutions for Digital Healthcare, Digital Retail & CPG. Our solutions are powered by the Parkar platforms built using Cloud, Opensource, and Customer experience technologies. Our goal is to empower a customer-first approach with digital technologies to deliver human-centric solutions for the clients.


Amit Gandhi

As the Co-Founder and CTO for Parkar Digital, Amit leads the Technology and Engineering teams and is responsible for designing and implementing innovative technology solutions for clients across various industries.​

Get in touch with us

Parkar Digital is a digital transformation and software engineering company headquartered in Atlanta, USA, and has engineering teams across India, Singapore, Dubai, and Latin America.

Scroll to Top